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Guest Q&A: Agilone on Optimization, Smart Data and Multichannel Marketing
Kicking off our first “Partner of the Month” blog of 2012, we’re excited to chat with Omer Artun, the founder and CEO of Silverpop partner Agilone. Omer holds a Ph.D. from Brown University, where he...
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Inside the Crazy World of Marketing Today
(This is the first in a series of guest posts for Silverpop written by Jeff Ogden, president of Find New Customers.) According to Wikipedia, Integrated Marketing Communication (IMC) is defined as a:...
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8 Predictions for Location-Based Marketing in 2012
2011 was a major stepping stone for location-based services, as we outlined in our recent “Year in Review” infographic. For starters, more than 15 million people are now using Foursquare—double the...
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Infographic: Using Mocial Channels to Grow Your Email Database
With the proliferation of smartphones, the ever-increasing popularity of social media and the explosion of check-ins, companies have exciting new opportunities to connect with customers. Yet the vast...
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Email Opt-ins: Be Where Your Customers Are
Your customers aren’t just shopping on your websites anymore. They’re comparing prices or searching for product information on their smartphones or tablets. They see your brands and products mentioned...
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Are You a Business Owner? How to Claim Your Venue on Foursquare
Foursquare provides a variety of free business tools—everything from specials (discounts, rewards, free offers) to venue analytics—all to help you reach the 20 million people checking in with...
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Optimize Your Company LinkedIn Page: Tips for Bringing in Leads
Ever wonder why LinkedIn is often overshadowed by Facebook and Twitter? True, it doesn’t have the 800 million users of Facebook or even the 200-plus million of Twitter. But think about it: Your...
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Is Your QR Code Landing Page Mobile and Context Friendly?
I’m a big fan of using all channels to acquire new prospects/customers and their email addresses so you can nurture and engage with them via the email channel. However, it’s critical to align your...
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Introducing Social Pull for Facebook
The question today is not should I be marketing on Facebook, but how can I create real, personal relationships with Facebook fans? And how can I generate measurable ROI from my investment in Facebook?...
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3 Tips for Maximizing Content Creation, Consumption and Distribution
“How important is it to create different types of content for marketing campaigns? Do I need to create video content, SlideShare presentations and blogs, along with everything else I do?” That’s the...
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The Return of the Email Digest as an Activation Tool
It’s funny how often I find myself thinking things that one of my favorite Canadian dudes, Dan Martell, says out loud the same day. I sat down to write this post, and the perfect tweet came through my...
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How to Set Up a Site Retargeting Campaign: 5 Simple Steps
Are you retargeting? If not, you’re missing out on a chance to re-engage with the dozens, hundreds and perhaps thousands of people who visit your website every day but failed to take a desired action,...
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Facebook for B2B – Generating “Likes” and Leads on the World’s Largest Social...
There are more than 900 million monthly active users “liking,” posting and interacting on Facebook regularly. As marketers, you want your brand to stand out in between a friend’s latest vacation...
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Stupid Is As Stupid Does: Solving the “Problem” of QR Codes and Other...
Emerging technologies present exciting opportunities for marketers, yet at the same time 41 percent of respondents to a recent IBM study cited the growth of marketing channels/devices as their top...
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4 Ways a Custom Form Builder Can Help You Realize Your Facebook Marketing Goals
Are you using Facebook to increase your fan base, enhance lead generation, bolster your email program and/or boost customer and prospect engagement? If not, you’re missing out on some golden...
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Video Blog: B2B Social Marketing Strategies That Work
Eric Holmen and I recently sat down with CRMSoftware.TV and other industry experts to discuss social marketing strategies that work best for B2B marketing departments. Check out the video below and...
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Using Internet TV to Engage Customers and Prospects
This is the ninth in a series of guest posts for Silverpop written by Jeff Ogden, president of B2B lead generation company Find New Customers. There’s something new, exciting and remarkable going on...
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Can Your Content Pass the “Triple Play” Test?
For those of you in baseball withdrawal following the quick ending to the 2012 World Series, we present this “Triple Play” blog post, which first appeared earlier this month via the Content Marketing...
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Social Media Trends in 2013: What You Need to Know
If you’re like most marketers, you’ve been using social networks to push out your latest messages – promotions, sales, thought capital, etc. – and maybe have occasional interactions with customer and...
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3 Ways to Use Behavioral Marketing to Drive Mobile App Engagement and...
With Apple and Google both announcing more than 700,000 apps now available in their respective app stores, mobile app marketers are searching for any means possible to gain a marketing edge. The...
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